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Our Soft Skills Programs
Soft Skills Study Guide B Our Soft Skills program provides you with the tools and techniques to gain and communicate a wide range of soft skills and behaviors. This program addresses critical issues of soft skills and provides a roadmap for learners to become industry-ready with the right skill-sets and attitudes.

Our Soft Skills Program consists of five parts.

Each part consists of several modules dealing with a specific set of skills.
Advanced Employability Skills IV: Customer Networking

TextbookThe Network Is Your Customer
by David L. Rogers

▻  A New Model for Customers in the Digital Age
▻  The Customer Network Revolution
▻  Network Science and Lessons for Business
▻  Access: Be Faster, Be Easier, Be Everywhere, Be Always On
▻  Engage: Become a Source of Valued Content
▻  Customize: Make Your Offering Adaptable to Your Customers’ Needs
▻  Connect: Become a Part of Your Customers’ Conversations
▻  Collaborate: Involve Your Customers at Every Stage of Your Enterprise
▻  Planning and Executing a Complete Customer Network Strategy
▻  Creating the Customer Network–Focused Organization

TextbookCustomer Service. New Rules for a Social Media World
by Peter Shankman

▻  Putting Together a Social Media Team
▻  Winning Your Customer
▻  Customer Service Is a Way of Life
▻  Best Practices That Work!
▻  Monitoring Your Successes





TextbookBe a Network Marketing Leader. Build a Community to Build Your Empire
by Mary Christensen

▻  The Power of Network Marketing
▻  Grow Your Network
▻  Developing a Community
▻  Engage Your Team Members on Facebook
▻  Your Contacts List Is King!
▻  Maximizing the Potential of Social Media
▻  Connect with Audiences b~y Sharing Your Story
▻  Techniques for Creating an Engaged Community
▻  How to Motivate with Competition

TextbookHow to Become Network Marketing Superstar
by Praveen Kumar

▻  Network is a "relationship-driven" Business
▻  Network Marketing is a Recommendation Business and not a Sales Business
▻  Creating a Successful Income Producing Network
▻  Choose The Right Opportunity
▻  Lead Generation The Right Way
▻  Multiple Streams of Income of residual income



TextbookGrowth Marketing. Entrepreneur's Toolkit, Brand Psychology for Customer Acquisition
by Paolo Ferri

▻  Invest in your customers, monetize your customers
▻  Marketing Masterclass
▻  Google and Facebook
▻  How to Grow on Social Media




TextbookRock Your Network Marketing Business
by Sarah Robbins

▻  Promoting Products
▻  Power Prospecting
▻  Power Presenting
▻  Power Close
▻  Power-Start: Effective Enrollment
▻  Preparing Yourself to Lead
▻  Power of Belief


TextbookSocial Customer Relationship Management
by Rainer Alt and Olaf Reinhold

▻  Social Web as Third Stage of the Internet Evolution
▻  Characteristics of the Social Web
▻  Use of Social Media
▻  Analytics and Monitoring
▻  Customer Relationship Management
▻  Management and Integration




TextbookThe New Relationship Marketing. How to Build a Large, Loyal, Profitable Network
by Mari Smith

▻  Relationship Marketing Basics
▻  How to Get Started in Relationship
▻  Move from One-Way to Multiway Communication
▻  The New Business Skills Everyone Needs
▻  Build Empathy
▻  Express Genuine Care
▻  Communicate Clearly and Concisely
▻  Make Use of Social Media Management Tools
▻  Growing Your Business Through Relationship Marketing
▻  Assess and Improve Your Online Presence
▻  Be the Face of Your Brand
▻  Optimize Your Social Profiles
▻  Build Your Network and Become a Center of Influence
▻  Meet the Needs of Your Audience
▻  Becoming a Recognized Center of Influence
▻  Create Radical Strategic Visibility
▻  Engage in Conscious Social Media
▻  Stay Current with Reputation Management
▻  Become an Authority Through Quality Content
▻  Learn the Art of the Retweet
▻  Turn Fans, Friends, and Followers Into Paying Customers
▻  Integrate Calls to Action
▻  Maximize Your Facebook Fan Page
▻  Build a World-Class Brand
▻  The Future of Relationship Marketing

TextbookDelivering Effective Social Customer Service
by Carolyn Blunt and Martin Hill-Wilson

▻  Understanding Social Customer Behaviour
▻  The Ecosystem for Social Customer Service
▻  The Roadmap for Social Customer Service
▻  How to Use Facebook for Social Customer Service
▻  How to Use Twitter as a Service Channel
▻  The Legalities of Social Interaction
▻  One Agenda: PR, Marketing and Customer Service

 

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