Program Objectives.
Upon completion of this program, students will acquire professional in-demand skills and will be able to:

• Evaluate opportunities for new ventures.
• Understand the components and processes involved in developing a business plan.
• Identify and understand the various technical formalities associated with the actual starting of a new business.
• Evaluate options for organizing small and large businesses.
• Select and develop an entrepreneurial team.

Essentials of Entrepreneurship and Small Business Management
by Norman M. Scarborough, Jeffrey R. Cornwall
Pearson
9th edition

About the authors
Norman M. Scarborough is William Henry Scott III Professor of Entrepreneurship, Department of Business Administration and Economics at the Presbyterian College. Areas of Specialty: Entrepreneurship, Small business management. Awards: 2005 PC Professor of the Year, 2005 Council for Advancement and Support of Education (C.A.S.E.) South Carolina Professor of the Year, 2010 Longenecker/USASBE Fellow of the United States Association for Small Business and Entrepreneurship, Faculty Marshall
Jeffrey R. Cornwall is a Belmont University, Nashville, TN. Awards: Outstanding Research Award, College of Business, Belmont University, 2007. Named United States Association of Small Business and Entrepreneurship Fellow, 2006. Outstanding Teaching Award, College of Business, Belmont University, 2006. Outstanding Service Award, College of Business, Belmont University, 2005. Experiential Entrepreneurship Education National Awards: 5th place for Cash Flow Management Exercise (DECA and Kauffman Foundation). 2006. Entrepreneur Magazine’s Top 10 Entrepreneurship Emphasis Program 2005 national award to Belmont University.

About the Publisher
Pearson is the world's largest education company. Although Pearson generates approximately 60 percent of its sales in North America, it operates in more than 70 countries. In 2019 Pearson announced it would begin the process of phasing out the publishing of printed textbooks, in a plan to move into a more digital-first strategy. The company reportedly envisions students relying more on e-textbooks, which would be updated frequently.