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Program 208, Strategic Management and Business Policy Program Description.
This program provides the principles of management, finance, behavioral sciences, and marketing focus on the solution of business problems with major emphasis on training a manager to develop and analyze problems, both in terms of choosing goals and organizing resources to achieve them.

Program Objectives.
Upon completion of this program, students will acquire professional in-demand skills and will be able to:

  • Understand the strategic management of the total enterprise in a global economy.
  • Evaluate and modify organizations’ strategies in light of changing conditions in economic, technological, political/legal, and social environments.
  • Understand distinctive competencies and how they lead to competitive advantage in the global business environment.
  • Improve their ability to examine managerial problems.
Textbook

Textbook Textbook Strategic Management and Business Policy
by Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Charles E. Bamford
Pearson
5th or 15th edition

About the authors
Thomas L. Wheelen is a Professor at the University of Virginia, Trinity College, Dublin, Ireland. He is the author of 60 books; 14 books translated into eight languages. He served on the Board of Directors of the Adhia Mutual Fund and the Society for Advancement of Management. He was a member of the Academy of Management. He has been listed in Who’s Who in Finance and Industry, Who’s Who in the South and Southwest, and Who’s Who in American Education.
J. David Hunger, Ph.D. (Ohio State University), is currently a Strategic Management Scholar in Residence at Saint John’s University in Minnesota. Dr. Hunger is a member of the Academy of Management and the Strategic Management Society. He also served as Vice President of the U.S. Association for Small Business and Entrepreneurship. He received the McGuffey Award for Excellence and the Best Case Award given by the McGraw-Hill Publishing Company. He is listed in various versions of Who’s Who, including Who’s Who in the United States and Who’s Who in the World.
Alan N. Hoffman, MBA, DBA (Indiana University), is a Professor of Strategic Management at Bentley University in Waltham, Massachusetts. He is a former Director of the MBA Program at Bentley University. He is the recipient of the Bentley University Teaching Innovation Award.
Charles E. Bamford, Ph.D. (University of Tennessee), is a professor at the University of Notre Dame, where he has been awarded the EMBA Professor of the Year Award four times. Chuck worked in the industry for 12 years before pursuing his Ph.D. He has worked with thousands of managers in the development of implementable strategic plans and an entrepreneurial orientation to growth. Chuck has won 19 individual teaching excellence awards during his career.

About the Publisher
Pearson is the world's largest education company. Although Pearson generates approximately 60 percent of its sales in North America, it operates in more than 70 countries. In 2019 Pearson announced it would begin the process of phasing out the publishing of printed textbooks, in a plan to move into a more digital-first strategy. The company reportedly envisions students relying more on e-textbooks, which would be updated frequently.

 

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