Program Objectives.
Upon completion of this program, students will acquire professional in-demand skills and will be able to:

• Learn the terminology, technical architecture, and business benefits of Electronic Commerce with an emphasis on the Internet.
• Understand customer-driven marketing issues and how companies can reach global customers.
• Understand the principles of effective customer support strategies through Internet services.
• Explore emerging technologies in the dynamic world of the Internet.
• Plan, design, build and implement a business-based Web Site.
• Develop technical documentation for requirements definition, functional specifications, technical design, and project planning of the Web Site.

Electronic Commerce. A Managerial and Social Networks Perspective
by Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborah C. Turban
Springer
9th edition

About the authors
Efraim Turban is a Scholar at the Pacific Institute for Information System Management, University of Hawaii. He earned his Ph.D. at the University of California, Berkeley. He is the author of 20 textbooks and also a consultant to major corporations worldwide.
Jon C. Outland is the Systems Division Chair of Business for Herzing University in Menomonee Falls, Wisconsin. He holds a Ph.D. in Business Administration. He has been teaching and developing e-commerce and other business/IT courses online for over 17 years. Dr. Outland has more than 20 years of industry experience in high-tech companies.
David King (Ph.D.) has over 25 years of experience leading the development of decision support, performance management, and enterprise systems software. Currently, he is the Sr. VP of New Product Development at JDA Software, Inc. in Scottsdale, Arizona. He also serves on a variety of industrial advisory and university boards.
Jae K. Lee is the HHI Chair Professor in the College of Business, and currently serves as the head of the Graduate School and served as Dean of the College of Business. He is a Fellow of the Association of Information Systems. He received a Ph.D. in Operations and Information Systems from the Wharton School, University of Pennsylvania.
Ting-Peng Liang is National Chair Professor of Information Management and Director of Electronic Commerce Research Center at the National Sun Yat-sen University in Taiwan. He is also a Fellow of the Association for Information Systems. He received his doctoral degree from The Wharton School of the University of Pennsylvania.
Deborah C. Turban (Turban Company Inc., previously with the University of Santa Thomas in the Philippines) brings expertise in EC research and analysis.

About the Publisher
Springer is an award-winning global publishing company with books, e-books, digital products, and peer-reviewed journals in science. With an acute understanding of how educators teach, how practitioners work, and how students learn, digital and print products are designed with optimal outcomes for the learner.