Program Objectives.
Upon completion of this program, students will acquire professional in-demand skills and will be able to:

• Research and assess emerging e-Commerce technologies.
• Use the e-Commerce to enhance customer service and support.
• Segment and target traditional and electronic markets for developing new business opportunities.
• Develop a business plan for an Internet-based business.

E-commerce
by Kenneth C. Laudon, Carol Guercio Traver
Pearson
15th or 17th edition

About the authors
Kenneth C. Laudon was a professor of Information Systems at the Stern School of Business at New York University. Kenneth Laudon graduated from Stanford University and has a Ph.D from Columbia University. Professor Laudon is well known as the co-author of a number of textbooks, including Management Information Systems: Managing the Digital Firm and E-commerce. Business. Technology. Society.
Carol Guercio Traver is a Professor of Information Systems at New York University’s Stern School of Business, where he teaches courses on Electronic Commerce, Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility, and Organizational Theory and Information Systems. He is the founder of Azimuth Interactive, Inc., a leading developer and marketer of E-learning materials for higher education and corporate training. He has written twelve best-selling books on topics related to his courses. He is a noted expert in the world of Information Systems and Technology.

About the Publisher
Pearson is the world's largest education company. Although Pearson generates approximately 60 percent of its sales in North America, it operates in more than 70 countries. In 2019 Pearson announced it would begin the process of phasing out the publishing of printed textbooks, in a plan to move into a more digital-first strategy. The company reportedly envisions students relying more on e-textbooks, which would be updated frequently.