Program Objectives.
Upon completion of this program, students will acquire professional in-demand skills and will be able to:

• Understand the complexity of international buyer/seller relationships and best practices in international marketing.
• Identify appropriate strategies for reaching foreign markets.
• Establish a market research plan that includes multiple foreign markets.
• Design and implement a marketing plan for a foreign market.

International Marketing
by Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money
McGraw-Hill
18th or 5th edition

About the authors
Philip R. Cateora is a Professor at the University of Colorado, Boulder. He received his Ph.D. from the University of Texas at Austin. He has served as Division Head of Marketing, Coordinator of International Business Programs, Associate Dean, and Interim Dean. He received the University of Colorado Teaching Excellence Award. He is a Fellow of the Academy of International Business.
Mary C. Gilly is Professor of Marketing at the Paul Merage School of Business, University of California, Irvine. She received her Ph.D. from the University of Houston. At UCI, Dr. Gilly has served as Director of the Ph.D. Program and Faculty Chair in the School of Business. She was elected Chair of the UC Academic Council and served at the UC Office of the President.
John L. Graham Professor of International Business and Marketing at the Paul Merage School of Business, University of California, Irvine. At UCI he is the Director of the Center for Global Leadership and has served as Associate Dean, Director of the John & Marilyn Long US-China Institute for Business & Law. He was selected for the 2009 International Trade Educator of the Year Award.
R. Bruce Money Fred Meyer Professor of International Business and Marketing; Director of the Whitmore Global Management Center, Marriott School, Brigham Young University. He holds a Ph.D. in marketing from the University of California, Irvine. He has won seven teaching awards. Dr. Money also served as a partner in a consultancy with William E. Simon, former U.S. Secretary of the Treasury.

About the Publisher
McGraw-Hill Education is one of the "big three" educational publishers. Their partnerships expanded to over 14,000 authors, including more than 50 Nobel laureates. The company offers products and services to over 135 countries in 60+ languages. Based on the growing demand for classroom technology, McGraw-Hill began offering digital products alongside traditional print products. These systems allow personalized learning and can progress through lessons most effectively.