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Program 102, Microeconomics Program Description.
This program gives the basic principles of microeconomics. It examines the processes of price determination output and resource allocation in perfect and imperfect competition and develops skills for formulating and implementing a competitive economic strategy. Students will learn to develop techniques for analyzing how organizations design, develop and sustain competitive advantages over time.

Program Objectives.
Upon completion of this program, students will acquire professional in-demand skills and will be able to:

  • Identify and explain sources of microeconomic change in an economy.
  • Apply economic analysis to day-to-day business decisions such as production and pricing.
  • Apply microeconomic theory in the explanation of resource allocation patterns in an economy.
  • Undertake microeconomic analysis and develop strategic and policy advice.
  • Critically appraise microeconomic theory and policy
Textbook

Textbook Textbook Microeconomics
by Robert S. Pindyck, Daniel L. Rubinfeld
Pearson
The 8th or 9th edition

About the authors
Robert S. Pindyck is the Bank of Tokyo-Mitsubishi Ltd. Professor of Economics and Finance at the Sloan School of Management at Massachusetts Institute of Technology
Daniel L. Rubinfeld is Robert L. Bridges Professor of Law and Professor of Economics at the University of California, Berkeley, and Professor of Law at NYU. Professor Rubinfeld served as chief economist at the Department of Justice in 1997 and 1998. Both authors received their Ph.Ds from M.I.T.

About the Publisher
Pearson is the world's largest education company. Although Pearson generates approximately 60 percent of its sales in North America, it operates in more than 70 countries. In 2019 Pearson announced it would begin the process of phasing out the publishing of printed textbooks, in a plan to move into a more digital-first strategy. The company reportedly envisions students relying more on e-textbooks, which would be updated frequently.

 

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